Valentine’s cray: Kraft cooks up pink, candy-flavored Mac & Cheese
Kraft cancels ‘send noods’ campaign after backlash
Kraft offering Pumpkin Spice Mac & Cheese — and autumn has gone too far this time
Mac and cheese gets Cheetos collab, Kraft breakfast rebrand
Kraft Heinz is in talks to sell its Planters snack business to Skippy peanut butter maker Hormel Foods for about $3 billion, the Wall Street Journal reported on Tuesday, citing people familiar with the matter.
The deal could be announced as soon as next week if talks do not fall apart, the Journal said, adding that the deal would be Hormel’s largest to date.
Planters, which mainly sells nuts and snack mixes with labels featuring its popular Mr. Peanut mascot, would be the latest addition to Hormel’s portfolio that includes chillis, frozen meats and condiments.
Sales of pantry staples surged at the beginning of the COVID-19 pandemic as consumers prepared for lockdowns, but have since waned as restrictions were lifted, leading to companies restructuring their businesses accordingly.
Kraft Heinz in September sold its natural cheese business to France’s Groupe Lactalis for $3.2 billion, while Mondelez International bought chocolate-bar maker Hu Master Holdings last month.
Kraft and Hormel declined to comment on the report.